Hello there!
I bring some activities for a video explaining what video advertising is. There is quite a lot of interesting vocabulary that you can use for any discussion on the topic, and it combines a clear voice-over with interviews.
I propose the following gap-filling exercise. Be aware that you may need more than one word in each gap.
The popularity of online video in recent years (1) _______________ online video advertising, which is an increasingly attractive proposition for marketers.
This is a medium that seeks to engage consumers and making them want to be (2)_______________ a brand.
Broadband take up at an (3)______________________ of 89% of online users means we can enjoy faster speeds and better quality.
Around 40% of online adverts now carry (4)_____________________.
Broadband connection also leads to a more effective (5) __________________ of specific consumer groups, and the added bonus of marketers being able to (6)_______________ when and how long their films have been viewed.
If you were to (7) _____________ a TV spot in Coronation Street, your audience could be (8)_______________ an eight-month-old baby to a granny, and all the audiences in between.
Video advertising online can come in a variety of formats (9) _______________ every product: banners on site, pre-roll and post-roll video ads, as well as a range of new interactive units such as YouTube's new overlay format, (10) ________________________ the opportunity to interact.
An exciting part of online video is that viral videos enable marketers to tell a story in a slightly more (11)_____________ and _______________ way.
The last speaker suggests that to know whether online video advertising works for you or not, you should (12) ______________________ (idiom).
For those of you wanting to practice some pronunciation, I would propose to look for any words ending in -al, like "viral", and repeat the full sentence in the video to drill their pronunciation in context.
Key here, share your comments in the comment section! Enjoy!
I bring some activities for a video explaining what video advertising is. There is quite a lot of interesting vocabulary that you can use for any discussion on the topic, and it combines a clear voice-over with interviews.
I propose the following gap-filling exercise. Be aware that you may need more than one word in each gap.
The popularity of online video in recent years (1) _______________ online video advertising, which is an increasingly attractive proposition for marketers.
This is a medium that seeks to engage consumers and making them want to be (2)_______________ a brand.
Broadband take up at an (3)______________________ of 89% of online users means we can enjoy faster speeds and better quality.
Around 40% of online adverts now carry (4)_____________________.
Broadband connection also leads to a more effective (5) __________________ of specific consumer groups, and the added bonus of marketers being able to (6)_______________ when and how long their films have been viewed.
If you were to (7) _____________ a TV spot in Coronation Street, your audience could be (8)_______________ an eight-month-old baby to a granny, and all the audiences in between.
Video advertising online can come in a variety of formats (9) _______________ every product: banners on site, pre-roll and post-roll video ads, as well as a range of new interactive units such as YouTube's new overlay format, (10) ________________________ the opportunity to interact.
An exciting part of online video is that viral videos enable marketers to tell a story in a slightly more (11)_____________ and _______________ way.
The last speaker suggests that to know whether online video advertising works for you or not, you should (12) ______________________ (idiom).
For those of you wanting to practice some pronunciation, I would propose to look for any words ending in -al, like "viral", and repeat the full sentence in the video to drill their pronunciation in context.
Key here, share your comments in the comment section! Enjoy!
This would be a great interview test for video marketers post on our company. Thank you for sharing.
ReplyDelete-Australia Business News
Thank you. All credit for the video content goes for the authors on Videojug.
ReplyDeleteVideo advertising for SEO (Search Engine Optimization) is becoming more popular in the digital age and is one of the best Internet marketing strategies. The purpose video marketing for SEO is to increase visibility online, which results in more hits and clicks, and therefore driving potential and repeat customers to the website.
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