Video advertising

Hello there!

I bring some activities for a video explaining what video advertising is. There is quite a lot of interesting vocabulary that you can use for any discussion on the topic, and it combines a clear voice-over with interviews.

I propose the following gap-filling exercise. Be aware that you may need more than one word in each gap.


The popularity of online video in recent years (1) _______________ online video advertising, which is an increasingly attractive proposition for marketers.

This is a medium that seeks to engage consumers and making them want to be (2)_______________ a brand.

Broadband take up at an (3)______________________ of 89% of online users means we can enjoy faster speeds and better quality.

Around 40% of online adverts now carry (4)_____________________.

Broadband connection also leads to a more effective (5) __________________ of specific consumer groups, and the added bonus of marketers being able to (6)_______________ when and how long their films have been viewed.

If you were to (7) _____________ a TV spot in Coronation Street, your audience could be (8)_______________ an eight-month-old baby to a granny, and all the audiences in between.

Video advertising online can come in a variety of formats (9) _______________ every product: banners on site, pre-roll and post-roll video ads, as well as a range of new interactive units such as YouTube's new overlay format, (10) ________________________ the opportunity to interact.

An exciting part of online video is that viral videos enable marketers to tell a story in a slightly more (11)_____________ and _______________ way.

The last speaker suggests that to know whether online video advertising works for you or not, you should (12) ______________________ (idiom).

online video advertising

For those of you wanting to practice some pronunciation, I would propose to look for any words ending in -al, like "viral", and repeat the full sentence in the video to drill their pronunciation in context.

Key here, share your comments in the comment section! Enjoy!

The Short Transcript Challenge V: Desert Climates

Hello everyone!

As part of our long-forgotten Short Transcript Challenge, I propose this short video. It's a short description of desert climates and landscapes.

It's one minute long, but it's clear and the speed is quite reasonable. I would like to see your transcriptions in the comments, although I'll be posting a key soon (not too soon this time, though, to make sure you try!)

There are two words that you will need to know in advance, as they are very specific: erg and reg (better known as "desert pavement").


Go for it!

Understanding the weather

Hello again!

This is a video from a fantastic resource website, Education Scotland. Weather and climate facts and concepts explained in a lovely Scottish accent, starting by this video that goes through the most usual terms and symbols you are likely to hear in a weather forecast.

I give you the link so you can browse through their site: it's well worth a look.

To practice some listening comprehension, here's a collection of gaps with variying degrees of difficulty. Notice how some of the sentences are phrased very differently from the original recording, while others are almost verbatim. This is something that can make the activity more or less difficult, and you must gradually train yourselves to deal with any kind of rephrasing of the original text. Memory, note-taking strategies, and a good command of related vocabulary are essential to this purpose.

Here it goes. The link includes a transcript, but I'm also including this one, where you can find a key to the gaps.

Enjoy!

INTRODUCTION

(1)    Over the hills, heavy rain will be ________________________ (becoming).

(2)    What’s the expression they use to forecast sunny weather?

(3)    Where is there a risk of south-westerly gales?

(4)    The specific terms used in a certain field are called j___________.

(5)    To understand something better is to s______ t________ t_______ f________ (idiom).

WIND

(6)    South-westerly wind means ______________________________ the southwest.

(7)    Wind speeds can ______________________________ a gentle breeze blowing around 10 miles per hour that just rustles leaves in the trees to a strong wind at 25 to 30 miles per hour.

(8)    When wind blows at speeds between 39 and 46 miles per hour, it means we have reached ______________________________.

(9)    Storm force winds can _________________ and ____________________________.

PRECIPITATION

(10) If the cloud stretches ______________________________ it gets so cold that the water droplets freeze and become ice particles.

(11) Sleet is ______________________________.

TEMPERATURE

(12) The _____________________ daytime temperatures in Scotland range from around 6 Celsius in December to around 19 Celsius in July. 

(13) In summer, temperatures can be ______________________________.

MIST

(14) With fog or mist visibility ______________________________.

(15) The ______________________________ of visibility changes whether we refer to airports or to road traffic.

HUMIDITY

(16) In Scotland, we say it’s 'close' or 'muggy' ______________________________.

(17) Some of Scotland’s most humid days occur because ___________________________.

PRESSURE

(18) Air in the atmosphere is constantly rising and ______________________________.

(19) Areas of high pressure bring dry and settled weather, and on the map the isobar lines are __________________________, whereas the isobar lines for low pressure areas, which bring wet and windy weather, are often __________________________.

EXTREME WEATHER

(20) One consequence of climate change could be ___________________and ___________________ weather.

(21) Severe flooding can bring about blocked roads or even_________________________.

(22) The most extreme weather in the UK is be ___________________and ___________________, which can knock down trees and damage property.